Red Collar Project has decided to take a stand for liberty, equality and peace. We the Free is a concept developed by Red Collar Project for the charity organisation Falling Whistles. The project is based around three different messages or questions that are printed on t-shirts in different colors. The messages concern freedom and equality: two utterly important conditions for lasting peace and human rights. The t-shirts have a unique Red Collar Project design and all excess from the sales will be donated to Falling Whistles and their efforts to rebuild Congo and improve the lives of the country’s citizens.

By wearing one of the t-shirts, the wearer becomes a symbol for peace and human rights. 


Equality is about having equal status, rights and opportunities in life. But as of now, this is not the case: repression is done daily, worldwide. Dissidents are silenced, sexism going on constantly, people are being oppressed because of their sexuality, skin color and functionality, and disempowered by those privileged by such system. With this t-shirt, we want to start a discussion about equality of all people.


Deprivation of liberty can concern everything from the confinement of dissidents to the realization of dreams that are refused due to oppression and restrictions. In some parts of the world, people do not know what actual freedom is since they’ve never had the opportunity to experience it. This shirt highlight every human being’s right to autonomy and freedom. 


Humans create their own history. In this way we can also influence our history. To affect the balance of power that exists today. Affect injustice. Affect world politics. Affect how our future will look like. If we unite together, we stand strong. This t-shirt highlights that we are all interconnected, and together we will make a difference.